Proof first. Then the portfolio.
Case studies for performance and search, with the numbers. A portfolio of design and web work, with nothing to read.
Case studies
Performance and SEO, with the numbers.
Case 01 · Performance marketing From 1.2x to 6.5x ROAS in 18 months.
- Online sales
- PKR 44.8M
- Orders
- 5,924
The problem
Sales only moved in discount weeks. The rest of the month, spend rose and orders didn't.
What we did
- Fixed purchase tracking, so budget followed real sales instead of clicks.
- Video and creator content to build trust before the next discount.
- Catalogue ads that show each shopper the products they already looked at.
- Google search campaigns to catch buyers who were already looking.
What it means for you
Sales that don't wait for the next discount, and a budget you can scale because you can see what sells.
Google Ads
Live account · Google Ads · Feb 2025 to Sept 2026
Case 02 · Performance marketing 2,656 WhatsApp orders at $0.22 each.
- Website purchases
- 1,191
- People reached
- 365K
The problem
Customers defaulted to delivery apps, and every app order cost the restaurant commission.
What we did
- WhatsApp and website sales campaigns, so customers order direct.
- A food shoot and short videos made for the feed, not for a menu.
- Retargeting past customers to bring them back for the next order.
What it means for you
More orders come in direct, so you keep the margin the delivery apps would take.
Meta Ads Manager
Live account · Meta Ads · July to Sept 2026
Case 03 · Performance marketing 6,240 conversions at £5.62 each.
- Clicks from buyers
- 97K
- Running since
- 2022
The problem
Buyers search by part number and filter type, and big distributors own those clicks.
What we did
- Keywords built on part numbers and product names, where intent is highest.
- Tracking on every enquiry, call and form, so each conversion is real.
- Constant negative-keyword work to stop paying for the wrong searches.
What it means for you
You pay for buyers who already know the part they need, not for browsers.
Google Ads
Live account · Google Ads · 2022 to 2026
Case 04 · SEO & AI search 31.9K appearances in Google's AI answers.
- Search impressions
- 144K
- Clicks to the site
- 1,690
The problem
Buyers research approvals on Google, and AI now answers before they click. The site wasn't in those answers.
What we did
- Technical fixes so every page can be read and indexed.
- Pages built on the questions buyers actually type.
- Q&A sections and schema, so AI answers can quote the site.
What it means for you
Buyers see your name inside the answer, before they ever click a competitor.
Search Console
Live account · Search Console · Generative AI features
1,765 phone calls from Google.
- Direction requests
- 1,001
- All profile actions
- 3,237
The problem
Repair customers search "near me" and call the first shop they trust.
What we did
- Rebuilt the Business Profile: categories, services, photos and hours.
- Steady reviews and posts, so the profile looks active and trusted.
- One-tap call and directions, so a search turns into a visit.
What it means for you
Your phone rings from people who are nearby and ready to pay.
Business Profile
Live account · Google Business Profile · Calls