Paid social
Meta, TikTok, Snapchat and LinkedIn, planned around where your buyers spend time.
Paid media measured in leads and sales.
We plan, launch and scale paid campaigns on Meta, Google, TikTok, Snapchat and LinkedIn. Tracking is fixed first, so every rupee, riyal and dirham has a number attached.
Screenshots from live client accounts
Sound familiar?
What clients tell us before we start.
- 01“We get leads. None of them pick up.”Low-intent leads and wrong numbers.
- 02“Spend keeps rising. Sales don't.”Nobody knows which campaign actually sells.
- 03“We don't trust our own numbers.”Broken tracking, reports that don't match revenue.
What's included
Everything performance needs, under one roof.
Search & video
Google Search, Shopping, Performance Max and YouTube.
Conversion funnels
Lead forms, WhatsApp, catalogue and retargeting that turn clicks into buyers.
Tracking & reporting
GA4, Tag Manager, Pixel and Conversions API, with dashboards you keep.
- Meta Ads
- Google Ads
- TikTok
- Snapchat
- GA4
- Tag Manager
- Conversions API
- Looker Studio
- Shopify
Case studies
All case studies Results, not activity.
Case 01 · Performance marketing
From 1.2x to 6.5x ROAS in 18 months.
- Online sales
- PKR 44.8M
- Orders
- 5,924
The problem
Sales only moved in discount weeks. The rest of the month, spend rose and orders didn't.
What we did
- Fixed purchase tracking, so budget followed real sales instead of clicks.
- Video and creator content to build trust before the next discount.
- Catalogue ads that show each shopper the products they already looked at.
- Google search campaigns to catch buyers who were already looking.
What it means for you
Sales that don't wait for the next discount, and a budget you can scale because you can see what sells.
Live account · Google Ads · Feb 2025 to Sept 2026
Case 02 · Performance marketing
2,656 WhatsApp orders at $0.22 each.
- Website purchases
- 1,191
- People reached
- 365K
The problem
Customers defaulted to delivery apps, and every app order cost the restaurant commission.
What we did
- WhatsApp and website sales campaigns, so customers order direct.
- A food shoot and short videos made for the feed, not for a menu.
- Retargeting past customers to bring them back for the next order.
What it means for you
More orders come in direct, so you keep the margin the delivery apps would take.
Live account · Meta Ads · July to Sept 2026
Case 03 · Performance marketing
6,240 conversions at £5.62 each.
- Clicks from buyers
- 97K
- Running since
- 2022
The problem
Buyers search by part number and filter type, and big distributors own those clicks.
What we did
- Keywords built on part numbers and product names, where intent is highest.
- Tracking on every enquiry, call and form, so each conversion is real.
- Constant negative-keyword work to stop paying for the wrong searches.
What it means for you
You pay for buyers who already know the part they need, not for browsers.
Live account · Google Ads · 2022 to 2026
How we workFrom first call
From first call
to real results.
One loop, repeated every month. You brief us, we run three stages, and the results come back to you.
You brief us
- 01
Audit & plan
We study your accounts, site and competitors, then agree funnel, budget and KPIs in writing.
- 02
Build & launch
Creative, pages, tracking and campaigns, launched in a controlled way.
- 03
Measure & scale
Weekly changes, a monthly report in plain words, budget moved to what works.
Results come back to you
Then the loop starts again, every month.
Questions
Asked before every project.
Which platforms do you run ads on?
Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max and YouTube), TikTok, Snapchat and LinkedIn. We choose the mix based on where your buyers are and what you sell.
Do you fix tracking before running ads?
Yes. We check GA4, Tag Manager, the Meta Pixel and the Conversions API first, so every result is measured against real leads and sales.
How do you report results?
Weekly changes in the account and a monthly report in plain words, tied to leads, sales and cost per result rather than reach and impressions.
Do I keep my ad accounts and data?
Yes. Ad accounts, pixels and dashboards stay in your business name. You keep everything if we stop working together.
Which markets do you run campaigns in?
Pakistan, the UAE, Saudi Arabia, the United Kingdom, Europe and the United States, in local currencies.